By Liz Everly
A friend of mine turned me on to “Frisky Business.” Have you seen it? It’s a LifetimeUK show (or in my case a Netflix show) that is basically a reality show about “Lovehoney,” one of the world’s largest purveyors of sex toys. Yes, that’s right. And the show is a fascinating glimpse into the sex toy business.
First a bit of history. A few years ago, these two men decided to start this internet-based business up in Bath, England. The idea behind the company was that while there were a lot of sex toys available, they were mostly packaged in a very porn-ish way and very unattractive to most women. How, these two men wondered, could they make sex toys more appealing to women?
The answer was packaging. Their products are lovely to look at—very appealing to women, who might not care for the proverbial woman spread-eagle-across-the-vibrator package. The packaging is very discrete, feminine, and sexy.
They have an exclusive license for a line of “Fifty Shades of Grey” products, all approved by the author of the series, E.L James. How about that? Very clever, given the popularity of the series. And I quite like that she’s involved—quite openly. In fact, she’s quoted on the landing page of their website.
But as for the show, it’s well worth your viewing time. When you watch “Frisky Business,” you never know what you will see. A fake “fisting hand” used as a paperweight. Nipple clamps as a desk decoration. A squishy dildo used to squeeze as a de-stressor. All in a day’s work at the offices of Lovehoney.
And, I might add, you never know what you will hear. They have cuts to the customer service women—all extraordinarily professional and polite saying things like “The jelly is mostly an anal lubricant, but might be able to use it elsewhere. But it’s quite sticky. Just so you know.” Or, “Which size anal plug was that again?” “Yes, that dildo does come with balls.” And so on and so forth.
It’s lively entertainment—and it’s all a part of the sex-positive, woman-friendly attitude of Lovehoney. (I must add that there are plenty of high-quality toys for the men, as well.)
We can glean many lessons from this company’s success in terms of women and sexuality. There’s no seedy or even borderline-seedy in the way of packaging, prodct, or attitude. Being open about sex is part of the company ethos. One of the owners of the company regularly takes news products around to their women employees to ask what they think of it.
In one episode, one of the women tells them the button on a vibrating finger toy is in the wrong place, it would make it too uncomfortable to use. (This toy will be out later this year and will be called Rockbox Finger Toy.) This is all done very matter-of-factly. Imagine, asking women what they want in a product made just for them. Why more sex toy companies don’t do this, I have no idea. I mean, really, only a woman would know this—obviously, the male designer, who was standing right there, had not thought the design through. I think he was viewing from the angle of a man using it on a woman. Interesting, isn’t it?
In the mean time take a look around this site that’s a LIFETIME site, but the Frisky Business folks seem to be blogging there. Great stuff.
After you visit, come back to Lady Smut, where we are always sex-positive. Subscribe so you don’t miss a thing.
Full disclaimer: I’ve not purchased anything from this company and they are not paying me to write about them. I just think they are very cool. That said, if they wish to shower gifts on me, I will be happy to oblige. Wink.