September 9, 2014

Sex Toys—What and How a Woman Wants them

By Liz Everly

A friend of mine turned me on to “Frisky Business.”  Have you seen it? It’s a LifetimeUK show (or in my case a Netflix show) that is basically a reality show about “Lovehoney,” one of the world’s largest purveyors of sex toys. Yes, that’s right. And the show is a fascinating glimpse into the sex toy business.

First a bit of history. A few years ago, these two men decided to start this internet-based business up in Bath, England. The idea behind the company was that while there were a lot of sex toys available, they were mostly packaged in a very porn-ish way and very unattractive to most women. How, these two men wondered, could they make sex toys more appealing to women?


The answer was packaging. Their products are lovely to look at—very appealing to women, who might not care for the proverbial woman spread-eagle-across-the-vibrator package. The packaging is very discrete, feminine, and sexy.

They have an exclusive license for a line of “Fifty Shades of Grey” products, all approved by the author of the series, E.L James. How about that? Very clever, given the popularity of the series. And I quite like that she’s involved—quite openly. In fact, she’s quoted on the landing page of their website.

But as for the show, it’s well worth your viewing time. When you watch “Frisky Business,” you never know what you will see. A fake “fisting hand” used as a paperweight. Nipple clamps as a desk decoration. A squishy dildo used to squeeze as a de-stressor. All in a day’s work at the offices of Lovehoney.

And, I might add, you never know what you will hear. They have cuts to the customer service women—all extraordinarily professional and polite saying things like “The jelly is mostly an anal lubricant, but might be able to use it elsewhere. But it’s quite sticky. Just so you know.” Or, “Which size anal plug was that again?” “Yes, that dildo does come with balls.” And so on and so forth.

It’s lively entertainment—and it’s all a part of the sex-positive, woman-friendly attitude of Lovehoney. (I must add that there are plenty of high-quality toys for the men, as well.)

We can glean many lessons  from this company’s success in terms of women and sexuality. There’s no seedy or even borderline-seedy in the way of packaging, prodct, or attitude. Being open about sex is part of the company ethos. One of the owners of the company regularly takes news products around to their women employees to ask what they think of it.

In one episode, one of the women tells them the button on a vibrating finger toy is in the wrong place, it would make it too uncomfortable to use. (This toy will be out later this year and will be called Rockbox Finger Toy.) This is all done very matter-of-factly. Imagine, asking women what they want in a product made just for them. Why more sex toy companies don’t do this, I have no idea. I mean, really, only a woman would know this—obviously, the male designer, who was standing right there, had not thought the design through. I think he was viewing from the angle of a man using it on a woman. Interesting, isn’t it?

In the mean time take a look around this site that’s a LIFETIME site, but the Frisky Business folks seem to be blogging there. Great stuff. 

Also, do check out their US site here and their UK site here.

After you visit, come back to Lady Smut, where we are always sex-positive. Subscribe so you don’t miss a thing.

Full disclaimer: I’ve not purchased anything from this company and they are not paying me to write about them. I just think they are very cool. That said, if they wish to shower gifts on me, I will be happy to oblige. Wink.

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  • Post authorBarbara Mikula

    Thanks, Liz. I added them to my “Favorities!” – LOL – Skye Michaels

    Reply to Barbara Mikula
  • Post authorC. Margery Kempe

    Amazing what a difference actually considering women makes. I was getting annoyed at yet another medical story where oh, look — the drug doesn’t behave as we thought because it was only tested on a narrow range of young men and doesn’t work the same for women — or elderly people or children.

    People think porn is swanky because it’s packaged to look skanky — which autocorrect wanted to change to ‘swanky’. That’s what we need more of: swanky wank!

    Reply to C. Margery Kempe
  • Post authorMadeline Iva

    As you gals know, we’re going to have a pre-release party at a fancy lingerie store. I was shocked at their small discrete line of sex toys. Very classy and some of them, honestly, you could have put them on someone’s desk and I’d be like — “Oh, that’s a pretty mouse for your computer.” Seriously.

    Reply to Madeline Iva
  • Post authorLiz Everly

    I wonder if any of the toys at that shop come from Love Honey. It will be interesting to see if we can spot any.

    Reply to Liz Everly
  • Post authorMegan Morgan

    I’ll have to check out this show–and the website! Thanks for all the great links!

    Reply to Megan Morgan
    • Post authorLiz Everly

      I think you’ll like it. 😉

      Reply to Liz Everly
  • Post authorLiz Everly

    Reblogged this on Liz Everly and commented:

    Sex Toys—How and What a Woman Wants

    Reply to Liz Everly
  • Post authorElizabeth Shore

    When I did my post about sex toys and went to various shops to research them, I had a similar experience at Eve’s Garden in NYC. It’s an upscale, discreet boutique, and the toys are beautifully packaged. I felt immediately comfortable in there looking at the merchandise and talking with the female clerks. As C.M. Kempe points out, what a difference considering a woman actually makes. In this case, the female friendly “packaging” was the toys themselves as well as the welcoming store.

    Reply to Elizabeth Shore

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