Posted in Cover Models, Interview
October 12, 2016

He's Hot, He's Indian, and He's Setting Romance Covers On Fire

Vikkas Bhardwaj
Well, hello there, Mr. Bollywood.

By Elizabeth Shore

Today I’m over-the-top excited to have the first Bollywood film actor and now *scorching* hot romance cover model Vikkas Bhardwaj join me for a virtual tête-à-tête. Vikkas was incredibly generous with his time as we hashed over everything from diet and exercise that keep him drool worthy to causes he believes in to karma. Oh, and Vikkas also tells us why we don’t have to be jealous of his girlfriend. Whew! 

Elizabeth Shore: Hi Vikkas! Thanks for joining me on Lady Smut. As you know, our audience is primarily readers and writers of romance with particular focus on the sensual side. I know everyone’s going to be excited to learn more about you, so let’s start with the basics. Where were you born, when did you come to the U.S., and how long have you been a model and actor?

Vikkas Bhardwaj: Hi Elizabeth. Thanks for having me. Well, to begin, I was born in Delhi. I came to the U.S. at age 10 and grew up in New York City. I’ve been modeling and acting for 11 years. I went to Bombay in 2001 and became an international model immediately. I’ve modeled in Africa, Sri Lanka, London, all over India, and Dubai doing runways, billboards, music videos, ads, TV, and print. I was also the main lead in two films as a Bollywood actor.

ES: The competition in the Bollywood scene is fierce. Can you talk about how you became part of it? How did you get your first break?

VB: Competition is fierce everywhere. My first break was a Bollywood film called Classic Dance of Love. It came about because I was introduced to director Babbar Subhash through a friend. I read some lines for him and got signed the next day. My second film was an action/thriller, shot in London. I thought it was interesting to do.

ES: You’ve said you’re the first Bollywood actor to be on a romance novel cover. How did we get so lucky? What made you decide to model for book covers?

VB: I’m a little bit on the artistic side and I want to do anything where pictures are concerned. The romance novel cover thing just kind of fell into my lap. I’ve done it for about a year now, so far about 140 covers. I have my own stock site where there are all  kinds of book cover images to choose from. (Head on over to Vikkaszone.com to check it out). I do all genres of romance novels, all ethnicities, with all different types of women. That website is my baby, and I’ll promote any of my book covers for my authors. The first cover I ever did was for Grace Burrows. She was so kind and gentle.

Click to buy!

I promote my authors’ books wherever I go. I give readers a special offer to buy two pictures and get one free. That’s very important for me because I like to help my authors in any way I possibly can, and I’ll promote their books wherever I can. I’ll wear authors’ t-shirts, tank tops, I go to conventions, pass out authors’ cards. I promote the heck out of everyone I possibly can, and I think that’s why I’m liked so much, because I’m so friendly and easy to talk to.

ES: Do you see yourself continuing to model for romance covers? What do you like about it? Anything you dislike about it?

VB: I think it’s fantastic to do romance novels to be honest with you. I completely love it. I see myself doing romance covers for a very long time. I’m all about my authors. The only thing I don’t like is that I’ve heard authors cutting down new authors, talking ill about them. I confront them and I say, this is not the right way to do this. If somebody’s up there trying to do their best we should promote them, we should help them.

ES: When you think about your career, is your focus more on modeling versus acting? And since you’re now living in L.A., are you getting involved in the Hollywood acting scene as well?

VB: My main goal is to get into Hollywood. I’ve been doing acting for a very long time. I’ve done soap operas in India and Bollywood. I’m looking for an agent, doing my best to get some films out here (in Hollywood).

ES: You have different interests outside of acting and modeling, and some causes that are important to you. Could you share that part of yourself with our readers and talk about it?

VB: Yes, sure. Well, for one thing, I like to send money to my dad whenever he goes to India to help out a school for boys and girls who are blind. Another thing I do is feed pregnant ladies who live on the streets in Bombay. I also like helping boys and girls who don’t have enough to eat. I always preach about this. In America we waste food, and I don’t agree with that. I get very furious when I see people wasting food. There are people out there who would die to get a loaf of bread. People take things for granted in this country and that’s not cool. For a guy like me, I consider a drop of water a blessing. We must consider everything a blessing. Because we have an abundance of everything, we think other countries have the same but they don’t. Look at Africa, India, China.

We must understand and not take everything for granted. Everything is easily accessible and available in America. So we must use as we need and not waste. You must appreciate food, it keeps you going. it. That’s very important for me, being religious, being a strong Hindu as I am. My father is very spiritual and very religious, and he taught those same values to us. Karma does not leave you. We believe in Karma very highly. You give good, you get good, you do bad, you get bad 10,000-fold right back at you. Karma is live, active, right in your face.

ES: I also want to hear about your life as a spiritual yogi. Sounds fascinating!

VB: I have met some of the most beautiful yogis in the world, basically from Himalaya and India. Everything is energy. I believe in the law of attraction, law of the universe, law of karma. What you give up to others, what you think about, you bring about. The law of attraction is active, alive, it’s everywhere, it’s in your face. I definitely believe in that.

ES: OK, let’s talk about that amazing body of yours! How do you keep in shape? What’s your gym routine like?

Click to buy!

VB: I keep in shape by having a good diet. I have a high protein diet, I stay away from carbs. When I have a shoot I stay away from carbs for a month. No sugar no bread no nothing. I just stick to my vegetables and soups. A smoothie I love to make consists of spinach, kale, carrots, apple, apple cider vinegar, protein shake, a few egg whites and there you have it. Super food. I call it Vik’s super food. I totally love it. It keeps me energized, keeps me going the whole day, it keeps me strong.

ES: You’ve stated that “my gym is my girlfriend.” Tell me that’s not true! What do you mean by that?

VB: My gym is my girlfriend, basically. What I mean is, it takes care of me. My gym takes care of me, I take care of my gym. No matter how much I go, and how much I work out it still takes care of me. It’s selfless; a very giving girlfriend. I can do whatever I want, I can lift weights, do my pushs up bicep curls, my back work, and the gym keeps me going, you know? You spend so much time in the gym it kind of becomes like my girlfriend. You respect the weights, pick them up and put them down in a certain place. That’s what I mean. The gym really really takes care of me. Keeps me fit, mentally stable, my heart’s in good shape, body’s in good shape, and it’s because of my gym. So I give a lot of credit to my gym.

ES: Can you tell us about some upcoming projects you’re doing? Where can we see more of you!

VB: At the moment I’m just working on getting some Hollywood films as well as looking for some of the books I’ve modeled on to be made ito films. Basically I’m all about my authors. I say it to everybody and I’ll say it to you. I love my authors. I always mention it on my page. I exist and I’m here because of you. I do my shoots and other things, but you put me here. Why wouldn’t I be kind enough and nice enough to talk to you, explain things to you. I’m here because of you!

ES: And we’re super duper happy that you are! Thanks so much for your time, Vikkas. It’s been a pleasure having you with us today.




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  • Post authorKiersten Hallie Krum

    Great interview! Welcome, Vikkas, to Lady Smut! I hope to one day be able to feature you on one of *my* covers! 😉

    Reply to Kiersten Hallie Krum
  • Post authorelfahearn

    Vikkas, I love your take on karma. You’re so right. I’ve seen karma feed the generous and punish the selfish so many times that I absolutely agree it’s “live, active, right in your face.”

    Reply to elfahearn
  • Post authorMadeline Iva

    Vikkas, I too, read about how much food we waste in America and just felt sick. 40% of the food we buy at the grocery store ends up going into the garbage. I’ve been guilty of this. So I resolved to change our family habits. We buy less and now we eat what we have until we are out of *everything*. Only then do we go shopping again. By wasting less food, we have 1/3 less garbage than we used to. We also started composting our scraps, so the garbage isn’t stinky either.

    Thank you for speaking out about this issue. And thank you for spreading a positive vibe throughout the romance community.

    Reply to Madeline Iva
  • Post authorGianna Simone

    Hi Vikkas, so glad to see you here! I very much agree with you about karma, and I love how you keep a positive attitude, especially these days, with so much hate and anger in the world. I’m honored to have you on my cover – and hopefully many more to come! 🙂

    Reply to Gianna Simone
  • Post authorKemberlee

    I’ve known Vikkas for a while now. Super guy. He did a photo shoot for me in his native dress for my upcoming book, One Night in New Delhi. He’s sexy in just about everything he does, but in native attire… (fan fan fan).

    Reply to Kemberlee

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