by Kiersten Hallie Krum
The RT Booklovers convention burns through Atlanta this week, a hot time in the old town tonight. This is an inauguration year at RT for Lady Smut, and, in true Lady Smut style, we’re kicking it off with the “Never Have You Ever, Ever, Ever” special reader event filled with crowns and swag…and sexy confessions. Later in the week, those of us here at Lady Smut who are not blessed enough to be attending with share a few naughty confessions of our own with you lovely readers. So be sure to keep checking in with Lady Smut as we work to bring the sexy all week long…in Atlanta and beyond.
While our intrepid bloggers are winging their way southward to the RT convention, I’ll be headed to the Great White North for a long weekend in Toronto. Speaking of Toronto, how in the WORLD did I miss these hilarious ads from Harlequin? What ads, you say? I’m glad you asked…
They may not be Ellora’s Cavemen, but a Toronto-based advertising company has put together these fantastic ad campaigns for Harlequin Books featuring every woman’s current favorite hero: the viking and the cowboy. Have you ever wanted to go bowling with a six foot six viking? Or have a romantic mid-day lunch with a hot cowboy–horse and all? Well, these ladies are living the dream.
The ladies are professional actors who are in on the joke–and comfortable with improvising–but it’s the expressions on people’s faces as they watch the date unfold that kill me, especially when the viking lifts the woman’s leg up to put on the bowling shoe. And the looks they get when they start making out after Viking man bowls a spare? I giggled, I won’t lie.
Or maybe your dream has been to ride down the middle of a major metropolitan city on the back of a horse, arms wrapped around you cow-poking honey, who comes complete with chaps and a lasso? Rope ’em, cowgirl. When he flips the coat check girl at the swanky urban restaurant a quarter to stable his horse, I cracked up. Most of the lunchers in this one are women, so the looks our romantic couple garner here are much more of the envious variety. And really, who can blame them?
Want more Make A Date with Harlequin action? Head over to the “Make a Date with Harlequin” event at RT this week on Thursday morning from 8:30 to 9:45 AM. This is a chance for readers to meet their favorite Harlequin authors, but who know? Maybe there’ll be a viking or cowboy making a romantic appearance! Come back here to Lady Smut and tell me/us who showed up to make your morning!
This isn’t this ad agency’s first foray into the fields of romantic tropes on behalf of the romance novel publisher behemoth. Last year’s campaign was about how you could carry a myriad of romantic heroes in your moderately sized purse, helpfully sprucing up the hours of your humdrum life. What will they come up with next year? Paranormal in the boardroom?
The marketer in me is tickled purple by the campaign. The feminist in me has issues, and not only because these women think girly giggles are the way to go here. I’m not thrilled with the stereotype that women who read romance are on the plump and/or homey side of attractiveness, nor do I adore that the idea is that this romance is fantasy and not that romance is feminist fiction (because, it is). But I’m amused and entertained enough to let my feminist pique take a Diet Coke break.
Whatever direction you’re headed in this week–north or south–be sure to stick with Lady Smut all the way. If you’re at the RT conference, check out our Never Have You Ever, Ever party…and bring along your naughtiest confessions.Win crowns, fetish toys, books and more! Goodybags to first 100 people in line! Wednesday, May 3 at 1:30.
Writer, singer, editor, traveler, tequila drinker, and cat herder, Kiersten Hallie Krum avoids pen names since keeping her multiple personalities straight is hard enough work. She writes smart, sharp, and sexy romantic suspense.
Her debut romantic suspense novel, WILD ON THE ROCKS, has been nominated for InD’Tale Magazine’s prestigious RONE award! Visit her website at www.kierstenkrum.com and find her regularly over sharing on various social media via @kierstenkrum.