Can I get an Amen? Finally someone is bringing the Wild World of Romance to the Big Screen. Passionflix, which had the RT Booklovers Convention all abuzz about its fall launch, is a brand spanking new movie studio and streaming platform (think Netflix) dedicated to turning romance novels into movies and series. AMEN!
Don’t get me wrong, Armageddon is a favorite film. But sometimes you just want a movie where the romance is the thing and not relegated to a subplot to make you care more about the characters. Sometimes (okay, most of the time), you want the point of the movie to be love, passion and romance–one that will engage your whole heart and have you jumping, weeping and shouting for joy. Like Moonstruck, my all-time favorite.
Passionflix will stream not only the romance classics we love (Pride & Prejudice to Love Actually), but will produce original films of our favorite books. They’ll start with a few and move up to more than 20 original movies in a single year. We’re talking original filming my friends. Original. In September, the first movie to debut by Passionflix is Alessandra Torre’s Hollywood Dirt. Check out the movie teaser here! (It’s good.)
We stalked talked to the folks at Passionflix (all women – double love!) to find out more.
[[Editorial Note: the Passionflix Great Minds include TOSCA MUSK, an award-winning producer of over 20 feature films, television movies and web content; JINA PANEBIANCO, an award winning, motivated and creative film & television producer, and JOANY KANE who has sold 12 screenplays and to date has had 9 movies made.]]
ELIZABETH SAFLEUR: We’re so happy you’re here! We’ve been waiting for a Passionflix to enter our lives. Okay, tell us. Whose great idea was this? Do you have a brainstorm note on a napkin stained with spilled margaritas somewhere?
PASSIONFLIX: Haha! Tuna fish sandwiches sound a lot less sexy than margaritas, but yes, that’s almost exactly how Passionflix was born. After the huge success of Fifty Shades, Joany, an Emmy nominated screenwriter, had the innovative idea of bringing more romance novels to life, translating them to screen in movies and series.
Joany’s passion drove her to Los Angeles where we met for lunch and immediately jumped on the idea. We [Passionflix Founders] are all romance readers and crave more of the female gaze and there’s not enough content out there that focuses on women and what women want. We want to change that.
ELIZABETH SAFLEUR: Thank goodness. I’m surprised no one has thought of this before! The romance genre has proven “staying” power. It’s the second best-selling book genre, worldwide and has been for a while. How much has this played into the development of Passionflix?
PASSIONFLIX: Romance readers are ravenous and as we said previously, there’s just not enough content for women out there in film or TV. We’re passionate about romance, and empowering women through emotional strength and will provide content that encompasses both heartfelt and sexy, from all genres.
ELIZABETH SAFLEUR: Speaking of genres, where do you draw the line regarding heat level? Can you give us something that you would film and something you wouldn’t?
PASSIONFLIX: We will stay as close to what’s on the page as possible. We know readers have favorite scenes they’re desperate to see on screen, and we want to give them that. Colton Donavan and Rylee Thomas in K. Bromberg’s Driven Series sneaking away to have sex on top of a car named SEX? Movie magic. *winks*
ELIZABETH SAFLEUR: Hate to drill down, but …. how high will your barometer of naughtiness go?
PASSIONFLIX: The Passionflix naughtiness barometer will go to a five. What does a five mean to you?
ELIZABETH SAFLEUR: On a scale of one to five, a five would be the bedroom door is wide open and you see everything. But if we’re talking on a scale of one to 10, well, the door is open but we’ll see lots of shadows covering up the naughty bits. LOL Let’s get off sex for a second. Are there any stories overall you’re seeking? Like M/M or multi-cultural, and will you actively seek those?
PASSIONFLIX: Absolutely. Passionflix is currently seeking diverse romance. We have optioned Brenda Jackson’s Grangers Series and cannot wait to get started on that project. We loved meeting her at RT this year and hearing about her passion for romance, and the characters she creates leap off the pages right into your heart!
We are also reading a few M/M novels and series and look forward to creating content that features compelling characters from all genres.
ELIZABETH SAFLEUR: So once you have a story selected, how much input do authors have in the creative process? You know how romance fans are! They view characters and stories as “sacred” …
PASSIONFLIX: The authors are involved in every step of the process from script development to casting. We will stay as close to the book as possible, and strive to make both the author and the reader happy. As romance readers ourselves, we want to see the books, from page to the screen, come to life.
ELIZABETH SAFLEUR: Great to know! So, how can an author (or reader) “pitch” you a story?
PASSIONFLIX: We have been asked this question a lot, and we love that so many authors are interested in Passionflix and are passionate about our vision. We do take submissions from authors or agents, and we ask that they email firstname.lastname@example.org and to be please patient with us, as our ‘to be read’ lists are piling up. (YAY!) We have heard from hundreds of readers via our social media pages and they love to let us know who they’re reading and which book boyfriend they’re falling in love with. We’re so grateful for their excitement and support.
ELIZABETH SAFLEUR: Thank you Passionflix. We wish you every success. #PassionIsComing this September. Get ready, romance readers.
Sign up now and become a Passionflix founding member, or early subscriber HERE. Passionflix Founding Members receive:
★ A 2-year subscription (with a 30% Savings)
★ Voting Privileges on ‘Casting Your Book Boyfriend’, an exclusive reality show to find the next Passionflix leading man
★ An invitation for a walk on role in a Passionflix production
★ Discounts on Passionflix merchandise
★ Exclusive sneak peeks and casting information via The Passionflix Founding Members Lounge on Facebook.